CALOCURB MINIMUM ADVERTISED PRICE (MAP) POLICY

Effective Date: December 3, 2025

1. Purpose

There are certain advertising practices that undermine the reputation, brand, goodwill, and premium image of Calocurb products with our target customer population and discourage our resellers from investing in our products and providing the best possible service and support to customers.

To protect the integrity of our brand, Calocurb Limited (“Calocurb”) is implementing this unilateral Calocurb Minimum Advertised Price Policy for the United States (“Policy”), which applies to all authorized resellers (“Resellers”) of our products advertising to end user customers in the United States.

This Policy is effective December 3, 2025 and supersedes all of our prior policies or representations regarding minimum advertised prices or minimum resale prices for the Covered Products (as defined below) applicable to Resellers.

2. Covered Products

This Policy applies to advertisements of our products listed on the official MAP Schedule (“Covered Products”). The current version of the MAP Schedule is available at https://wholesale.calocurb.com/pages/map-policy. Calocurb may update the MAP Schedule at any time in our discretion. Resellers are responsible for reviewing the current MAP Schedule, but we will endeavor to notify Resellers when updates are made to it.

3. Minimum Advertised Price (MAP)

The “minimum advertised price” (“MAP”) is the lowest price at which the Covered Product may be advertised. The MAP for each Covered Product is listed in the MAP Schedule.

We are solely responsible for (1) establishing the MAP for each Covered Product and (2) communicating the Policy to all Resellers (including via directing any distributors to provide the Policy to their Reseller customers).

While Resellers remain free to advertise and sell all of our products (including the Covered Products) at any price, it is a violation of this Policy for a Reseller to advertise any Covered Product at a price lower than the MAP unless otherwise set forth herein.

4. This Policy Is Not an Agreement and Is Non-Negotiable

This Policy is unilaterally imposed by Calocurb and is not an agreement between Calocurb and any other entity. We do not seek and will not accept any promise of compliance with this Policy from any Reseller or other party. Each Reseller must independently choose whether to comply with this Policy. This Policy is not negotiable and will not be altered for any individual Reseller.

5. Scope of Policy

This Policy applies only to advertised prices and not to the prices at which Covered Products are actually sold. The terms “advertising” and “advertisement” include all public-facing promotional or pricing information related to Covered Products displayed in any type of media, including, but not limited to:

• newspapers
• catalogs
• magazines
• flyers
• posters
• brochures
• television
• radio ads
• billboards
• outdoor signage
• indoor signage visible from the outside
• websites
• e-commerce listings
• blogs
• social media
• affiliate marketing
• networks/comparison
• shopping engines
• email marketing and newsletters
• mobile/smart phone applications
• paid search ads
• banner ads
• online product ads
• Reseller-initiated text messages or emails to customers or prospective customers
• pay-per-click ads
• display ads
• mobile ads
• product listing ads
• sponsored links
• any other marketing or promotional materials, whether displayed online, through broadcast, or other media
  

The terms “advertising” and “advertisement” do not include:

• In-store price discussions
• Signage and other pricing information displayed within a brick-and-mortar selling location
• Pricing information displayed at the “Final Online Checkout Stage” (which is when the Covered Product is put into an online shopping cart that contains the customer’s name, shipping address, email address, and payment information for a transaction). Please note that pricing information in the Final Online Checkout Stage must be obscured technically so that it is not retrievable by shopping and pricing engines and not displayed on search page results within the Reseller’s own website.

6. Policy Violations and Permissible Promotions

Direct or indirect attempts to circumvent this Policy violate this policy. Other Advertisements that violate this Policy include, but are not limited to:

A.) Displaying the advertised price of the Covered Product below the MAP.

B.) Offering coupons, discounts, rebates, or other inducements that, when applied, result in an advertised price lower than the MAP, including through use of a storewide sale, category-wide sale, website-wide sale, promotional code, or other similar provision that can be applied to the Covered Products.

C.) Offering free or discounted products in connection with Covered Products if doing so effectively reduces the advertised price of the Covered Product below MAP.

D.) Bundling Covered Products with other products or services (whether made by or provided by Calocurb or another entity) in a manner that implies below-MAP pricing for the bundled Covered Product(s).

E.) Strikeouts or strikethroughs of advertised pricing information if it implies a price below MAP.

F.) “See price in cart,” or other statements that suggest a lower price for a Covered Product may be found at the Final Online Checkout Stage.

G.) Advertising that a Reseller offers the “lowest price” or using similar phrases.

H.) Permitting any third-party to alter the advertised price for any Covered Product.

Notwithstanding the prior advertisements that constitute violations, it is not a violation to advertise the following:

I.) That a customer may “call for price,” “text for price,” or “email for price,” as long as no price is listed and no automated call, text message, or “bounce-back” email is used in response.

J.) Free or reduced-price shipping, as long as such offer applies to all or almost all other products offered by the Reseller in the same product category.

K.) Coupons or promotions which result in a Covered Product other than a Calocurb CLINICAL 250mg product being advertised at a price lower than the MAP, provided: 

(1) the coupon or promotion applies to all products offered by Reseller or all products offered by Reseller in the same category as the Covered Products; 
(2) the advertisement does not specifically refer to Calocurb, its brands, or the Covered Products in words or images;
(3) the application of the coupon or promotion does not result in an advertised price of more than twenty percent (20%) below the Covered Product’s MAP; and 
(4) the advertisement does not display any price for the Covered Product that is below MAP.

L.) “Subscribe and Save,” “Auto-ship and Save,” “Repeat Delivery,” or other subscription or auto-replenishment loyalty discount programs which result in a Covered Product other than a Calocurb CLINICAL 250mg product being advertised at a price lower than the MAP, provided that such programs do not advertise a discount of more than ten percent (10%) below the Covered Product’s MAP.

M.) A discount that applies if a customer purchases more than one unit of a Covered Product other than a Calocurb CLINICAL 250mg product, provided that such discount is no more than $5 per unit.

7. MAP Holidays

We may announce MAP holidays or promotions that are applicable to all Resellers, during which periods a Reseller that advertises a Covered Product in compliance with the terms of the MAP holiday will not be considered to have violated this Policy.

8. Enforcement and Violations

We will take the following actions against any Reseller that does not comply with this Policy:

First Violation: Written notice.

Second Violation: Written notice and a 30-day shipping hold. This means that we will revoke our acceptance of any pending orders, cancel any pending shipments to you, and not accept any new orders from you during this 30-day period. All distributors will be notified that you are not authorized to purchase products during this period.

Third Violation: Termination of business relationship and revocation of “Authorized Reseller” status. We will revoke our acceptance of any pending orders, cancel any pending shipments to you, and
not accept any new orders from you. All distributors will be notified that your authorized status has been revoked and that you are no longer permitted to purchase Calocurb products.

We will enforce this Policy in our sole discretion. Resellers have no right to enforce this Policy.

9. Policy Administration

We may update, revise, suspend, or otherwise modify this Policy at any time in our discretion, and any modifications will be made available to all Resellers.

No employee or representative of Calocurb is authorized to (1) modify, interpret, or grant any exceptions to this Policy; (2) solicit or obtain the agreement of any person or entity to comply with this Policy; or (3) otherwise discuss any aspect of this Policy with any Reseller, including any Reseller’s compliance with the terms.

Any questions about this Policy should be sent in writing to legal@calocurb.com. We will not accept any other form of communication from Resellers regarding this Policy.

Annex 1

MAP SCHEDULE

Dated: December 3, 2025

Product Name	MAP (USD)
Calocurb 90 x 125mg capsules in bottle	$89.99
Calocurb CLINICAL Maintenance x 60 pack	$119.99
Calocurb CLINICAL Starter x 60 packs	$119.99

Version 3.0